How Much Does ITV Hub Subscription Cost in Italy [Complete Guide]


Is ITV free in Italy? Yes, ITV is a free-to-air television network in the UK available online as ITV Hub.

ITV Hub is home to true-crime drama, exciting movies, and reality shows, including Prince Harry’s ITV Interview, Family Pile, Love Island, Royal Ascot, Maternal, and Live Horse Racing. You just have to sign up and stream ITV Hub shows on ITV, ITV2, ITVBe, ITV3, ITV4, and CITV.

But ITV Hub has limited its entertainment to UK only but still you can watch Love Island UK Season 9 in on ITV. If you want to unblock ITV Hub in Italy, the proxy-detection bots won’t let you access it in Italy without a premium VPN subscription like ExpressVPN.

The Rugby world cup 2023 is almost at its climax and fans around the world are waiting in anticipation for the finals to start. The wait is almost over and you can Watch All Blacks vs South Africa Final in Italy on ITV, and the fun doesn’t just end here, you can also watch Springboks vs England rugby live in Italy on ITV completely for free.

Here, you’ll know the ITV Hub subscription cost in Italy and answers to other burning questions; is ITV Hub free and how to skip ads on ITV Hub. Let’s begin!

How Much Is ITV Hub Subscription Cost in Italy?

Is ITV Hub free in Italy? Yes, the ITV Hub subscription is absolutely free-of-cost.

For creating an account, you don’t have to pay the ITV Hub Subscription cost in Italy, which opens up an exciting world of entertainment for you. Like we’ve said before, you just have to subscribe to a trustworthy VPN service like ExpressVPN, get a UK IP, and register yourself on ITV Hub to stream all the goodness.

Simply head to the ITV Hub website, hit the sign in option at the top-right then go to sign up now. Once you’ve created an account on ITV Hub by entering your details, you’re all set to watch.

You can also subscribe to ITV Hub on an iOS or Android device. Simply download the ITV Hub app go to My ITV, and tap sign in. From there, you can select Sign Up Now and subscribe to ITV Hub for free.

Just keep in mind that ITV Hub comes with commercial breaks – and to watch ITV Hub without ads, you’ll have to sign up for the premium service called ITV Hub+ which costs £3.99/month (4.85 USD).

How To Skip Adverts On ITV Hub in Italy?


ITV Hub doesn’t allow skipping ads on its free version in Australia. However, you can catch up on your ITV Hub favorites all you want – but with ads in between. To skip adverts on ITV Hub in Australia, you’ll have to access ITV Hub over a VPN and click on watch ad-free now to begin your ITV Hub+ subscription by paying ITV Hub Subscription Cost in Italy.

The answer to how to skip ads on ITV Hub in Italy is an ITV Hub+ subscription. But ITV Hub is region-blocked in Italy, so you’ll need to use one of the best streaming VPNs to bypass its advanced proxy-detection technology.

ITV Hub without ads is definitely a treat for the eyes, but as you must have guessed – it comes at a price. We’ll take up the ITV Hub+ subscription cost in Italy in the upcoming section.

How Much Is ITV Hub+ in Italy?


ITV Hub Cost and Subscriptions in Italy

ITV Hub Subscription cost in Italy is US$7.42 (£5.99) per month and US$74.34 (£59.99) per year in Italy. With an ITV Hub+ subscription, you can access a no-ads ITV Hub with an additional offline viewing feature.

ITV Hub Subscription Cost/Month ITV Hub Subscription Cost/Year
£3.99/month (4.85 USD) £39.99/year (48.60 USD)

If you decide to cancel your ITV Hub+ subscription in the middle of the month or year, your ITV Hub+ account stays active for the rest of the month or year. ITV Hub+ also comes with a 7-day free trial.

You can also try out ITV Hub+ free through other methods, such as an Amazon Prime subscription. Here’s how to get ITV Hub Plus for free via Amazon:

Is ITV Hub+ free with Amazon Prime?

Yes, ITV Hub+ is free for 7 days with an Amazon Prime subscription. To avail the ITV Hub+ free trial, you need to be a Prime member.

If you’re a first-time subscriber, you can get the 30-day Prime free trial that costs £7.99/month (9.65 USD) after the trial and the 7-day ITV Hub+ free trial that costs £3.99/month (4.85 USD) after the trial.

You can also cancel ITV Hub subscription during your free trial without losing access to the service for full 7 days. The billing arrangements for ITV Hub+ via Amazon will depend on the terms and conditions of Amazon Prime Video.

Besides ITV Hub+, other streaming platforms offer their subscribers free trials without paying any ITV Hub subscription cost in Italy. Check out how to start with the free trial to watch BAFTA Television Awards 2023 and Rolf Harris: Hiding in Plain Sight!

What to Watch on ITV In May 2023?

The month of July starts with a blockbuster kick with exciting content for everyone; here’s what you can watch on ITV Hub this month:

Event Date How to
Kentucky Derby 2023 May 6th
King Charles’s Coronation May 6th
the Qipco Guineas Festival 2023 May 5th
Gallagher Premiership Rugby semi-final 2023 May 13th
BAFTA Television Awards 2023 May 14th BritBox
The Tower Season 2 May 16th BritBox
Rolf Harris: Hiding in Plain Sight May 18th
Heineken Cup Semi Final 2023 May 18th
Heineken Cup Final 2023 May 20th
Gallagher Premiership Rugby Final 2023 May 27th
Roland Garros French Open Tennis May 28th
Without Sin Dates TBC
Maryland Dates TBC


You can get ITV Hub+ free for 7 days with an Amazon Prime subscription in Italy. Once the free trial period ends, you’ll have to pay £3.99 (4.85 USD) to continue watching ITV Hub ad-free on Prime Video-compatible devices.

You have to pay for ITV Hub+ as it is a premium service that lets you catch up on ITV Hub content without any commercial breaks.

ITV Hub was previously called ITV Player. The service offers on-demand video content available through the official ITV website.
ITV Hub remains a geo-locked service, so if you ever want to watch it in Italy, you’ll require a VPN with reliable UK servers like ExpressVPN.


We hope this guide has ironed out all your confusion regarding the ITV Hub subscription cost in Italy. The extensive catalogue on ITV Hub makes it a steal, so even if you have to go for a no-ads ITV Hub – we suggest taking the leap of faith.

Now, we won’t be taking more of your time. So, quickly navigate to ITV Hub and treat yourself to entertaining titles – happy streaming!

Chris Mack

Chris Mack

Chris is a technology and entertainment writer whose main interests revolve around the art of writing and expression. He loves writing research-based articles in different niches and translating his thoughts into words that inspire others.

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