Netflix’s ‘Squid Game’ is the Top-Trending Halloween Costume Search on Google and Amazon

According to data provided by the e-commerce business Profitero, costumes inspired by the violent and extremely popular Netflix series “Squid Game” are dominating Halloween this year, with searches for “Squid Game” costumes increasing 50,000 percent compared to last week.

On September 17, “Squid Game,” a South Korean thriller in which cash-strapped competitors engage in deadly children’s games for a chance to win a $38 million jackpot, premiered on Netflix. “Squid Game costume” is now Amazon’s sixth most popular search keyword.

‘Squid Game’ Halloween Costumes Are Already Selling Fast Online https://t.co/zqu0B091vJ

— Variety (@Variety) October 4, 2021

“Nothing else we have seen is even remotely close to this kind of spike, which really shows how much of a cultural impact Netflix has,” said Dan Graziano, Profitero’s director of media relations. “From ‘Stranger Things’ to ‘Bridgerton’ and now ‘Squid Game,’ Netflix has an ability to take over news cycles, social media, and now Halloween… even beating the likes of Disney/Marvel characters.”

The top 10 list — which was generated based on the most searched terms on Amazon –, includes classic Halloween costumes and ensembles inspired by characters from TV, movies, and video games.

According to a new Google report, “Squid Game” is also the most popular Halloween costume searched this week on the search engine. 

Many people are using the show’s contestants’ outfits as inspiration for their Halloween costumes, which include a green tracksuit and a pink jumpsuit with a face mask.

All the fans of Squid Games are very much impressed by the costume, and they are all set to wear these on Halloween 2021. The best thing is, this costume can also help shield them from Covid 19. 

I would like to thank Squid Game for creating a covid safe Halloween costume idea, that coincidentally matches my daily windbreaker. pic.twitter.com/J2qbmhWSXp

— Serena 鄧芷茵 is in Alberta ?? (@unicornwheels) October 7, 2021

Other pop culture-inspired ensembles are also among the top-trending costume searches on Google this week. Britney Spears was ranked third on Google’s rating, despite the fact that she has been an inspiration for Halloween costumes for decades.

The increased media attention surrounding her conservatorship court struggle with her father, Jamie Spears, is likely to blame for her high ranking on the list.

Carnage and Venom, who star Woody Harrelson and Tom Hardy as two symbiote aliens in the newly released “Venom: Let There Be Carnage,” are ranked fourth and fifth, respectively.

The characters from “The Addams Family” have also made it onto Google’s ranking, with Gomez Addams at number six and Wednesday Addams at number eight.

Google’s Halloween costume report also looked at last month’s top-trending searches, which featured a lot of common Halloween costumes. Witch costumes came in first, followed by bunny costumes, dinosaur costumes, Spider-Man costumes, and Cruella De Vil costumes.

Bonnie and Clyde topped the list of most-searched couples’ Halloween costumes from the previous week. The characters were followed by Cosmo and Wanda from the Nickelodeon cartoon show “The Fairly OddParents” and Lilo and Stitch from the Disney film of the same name.

Have you watched the Squid Game on Netflix yet? Let us know in the comments, and also let us know which Halloween movies you’ll be taking costume inspiration from for Halloween 2021!

Chris Mack

Meet Chris Mack, your go-to expert for the best of BBC iPlayer with a twist—he's also a cybersecurity enthusiast. Whether you're into British entertainment classics or searching for hidden gems, Chris has you covered, always with an eye for secure streaming practices. Beyond the screen, Chris blends his love for reading and exploring the outdoors with a passion for staying ahead in the world of cybersecurity, ensuring a safe viewing experience. If you're looking for top British TV picks or tips on keeping your digital viewing secure, Chris is your guide. Dive into the drama of British TV with Chris!