In an innovative move to enrich its election-year coverage, BBC Scotland has embarked on a transformative journey to revolutionize how news is delivered to its audience.
This strategic enhancement aims to significantly boost the digital reach and engagement across its platforms, particularly for BBC iPlayer and BBC Sounds users. Here’s how:
- Introducing News Programmes: Introducing a 30-minute news show on BBC Scotland Channel at 7 pm, replacing The Nine. Following Reporting Scotland at 6:30 pm on BBC One Scotland, the new program will feature coverage from Scotland, the UK, and worldwide.
- Expanded Coverage: The initiative includes expanded news coverage tailored specifically for the election year, ensuring comprehensive and up-to-the-minute reporting. Boosting the frequency of live online reporting and explanatory articles on the News website and App to reinforce our robust online news presence
- Enhanced Accessibility: By enhancing its digital reach, BBC Scotland is ensuring that more users, both within and outside the UK, can access critical election news effortlessly.
- Launching New Current Affair Series: Introducing a fresh current affairs podcast series, set to air four times weekly during the election year. Accessible on BBC Sounds, BBC iPlayer, BBC Scotland channel, and BBC One Scotland.
Gary Smith, Head of News & Current Affairs says: “In a dynamic news year with UK and US elections plus Scotland’s Euros, we’ll adapt for audience preferences. The Nine’s excellent journalism and talent development will persist in our new offerings.”
Steve Carson, Director of BBC Scotland says: “By introducing new shows and advancing our digital services, these adjustments leverage our strengths as an innovative broadcaster providing top-notch journalism across various platforms, including TV, radio, online news, iPlayer, and Sounds.”
Five years on from the launch of @bbcdebatenight, we are being extended from 24 to 30 programmes a year. It’s a great vote of confidence in the show and a welcome opportunity to give a voice to more Scots all over the country. #bbcdn https://t.co/VEuc5swkNo
— Stephen Jardine (@StephenJardine) February 20, 2024
This overhaul is not just about technological advancement; it’s about bringing election news closer to the digital audience. With an emphasis on accessibility and in-depth coverage, BBC Scotland is setting a new standard for how election news is consumed in the digital era.
For viewers outside the UK, catching up on this pivotal election coverage on BBC iPlayer Abroad has been made easier, thanks to ExpressVPN for accessing the content.
Understanding the global interest in its election coverage, BBC Scotland ensures that viewers outside the UK are not left behind.
BBC Scotland announces plans to ‘reshape’ broadcast news and grow digital impact in election year https://t.co/4hrNvo2Gwp via @NorthEdNews_NEN pic.twitter.com/uWDDNKCmPt
— The NEN (@NorthEdNews_NEN) February 20, 2024
This strategic move by BBC Scotland not only amplifies its digital footprint but also reinforces its commitment to delivering accessible, engaging, and comprehensive election news coverage to a global audience, making it a pivotal source for election news in the digital age.
Big news from BBC Scotland as they revolutionize news coverage for the election year! They’re boosting digital reach across BBC iPlayer and BBC Sounds, making it easier than ever for viewers to stay updated with the latest election insights.
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Chris Mack
