Paramount+ witnessed a remarkable surge in new subscriptions following Super Bowl LVIII, leveraging the event’s extensive viewership. Data revealed by Antenna highlights the NFL’s influential role in elevating streaming service subscriptions, with the Super Bowl alone contributing to 3.4 million new sign-ups.
A notable share, approximately 68% (2.3 million) of these new subscribers, took advantage of Paramount+’s free trial offer, underscoring the effectiveness of strategic promotions during high-profile events.
Paramount Streaming Exec Domenic DiMeglio Explains How Paramount+ Capitalized on New Subs After Super Bowl🏈https://t.co/8MrhlrsbDx
— TheWrap (@TheWrap) March 29, 2024
The subscription boost wasn’t just about numbers; it reflected a broader trend of consumers increasingly turning to streaming platforms for live sports events.
Paramount+’s offering of the Super Bowl, including the much-anticipated halftime show headlined by Usher, and the provision to watch the game from anywhere via a VPN, demonstrated the service’s appeal to a diverse audience. This move not only attracted NFL fans but also provided a gateway for viewers to explore additional content on the platform.
Paramount Plus executive highlighted,
The Super Bowl’s success on Paramount+ not only showcases our platform’s growing appeal but also the power of live sports in attracting and retaining subscribers.
Additionally, the AFC Championship game’s record-breaking streaming numbers on Paramount+ indicated a positive trajectory for live sports broadcasting on streaming platforms. This trend suggests a potential shift in how audiences consume major sporting events, with streaming services becoming a central hub for live sports.
In conclusion, Paramount+’s strategic utilization of the Super Bowl to boost subscriptions exemplifies the evolving landscape of television and streaming. Fans can access Paramount Plus outside US with the help of ExpressVPN.
As platforms continue to innovate in their offerings, especially in live sports, they not only expand their subscriber base but also redefine viewer expectations and experiences in the digital age.
Other News on Streamingrant
- Ewan McGregor and Mary Elizabeth Winstead Transition from ‘Fargo’ to ‘Moscow
- Dawn Staley and South Carolina Remain Focused in March Madness Pursuit
- Paramount+ Removes 10 Nickelodeon Titles, Including ‘Blue’s Clues & You!’ and ‘Rugrats’
- Paramount Continues Star Trek 4 Development with New Writer
- March Madness: Armando Bacot’s DMs Explode Post-Victory
Jane Davies
