YouTube TV has reached an impressive milestone, now boasting over 8 million subscribers. This makes it the top internet-based TV service in the U.S., leading its closest rival, Disney’s Hulu + Live TV, which has 4.6 million subscribers.
Even though YouTube TV is behind Comcast’s Xfinity TV, which has 14.1 million subscribers, Comcast saw a drop in subscribers, highlighting the shift to digital streaming.
Neal Mohan – CEO YouTube
Neal Mohan, the CEO of YouTube, has outlined what the platform focuses on for 2024: AI technology, supporting creators, ensuring safety, and enhancing the experience of watching YouTube on TV. A key point is that people are watching YouTube on their TVs more than ever, with over 1 billion hours watched globally every day.
Also, the number of creators getting most of their views on TV screens has skyrocketed by more than 400%.
Apart from Music and Premium services, which have 100 million subscribers, YouTube TV’s growth is noteworthy, with over 8 million subscribers, up from 5 million in 2022. YouTube aims to improve the subscription experience and YouTube’s presence in living rooms in 2024.
YouTube is also embracing AI to help creators make content more easily. This includes creating AI-generated backgrounds for videos and new music tracks. The platform’s Shorts feature is also booming, with over 70 billion views a day and a 50% increase in the number of channels making Shorts.
1B+ hours of YouTube content on *TVs* every day -> YouTube shares 2024 priorities as YouTube TV hits 8 million subscribers
“Viewers globally now watch more than 1 billion hours on average of YouTube content on their TVs every day.”
“In the last three years, the number of top… pic.twitter.com/02DLkJNkrQ
— Glenn Gabe (@glenngabe) February 6, 2024
Mohan praised YouTube creators for transforming the entertainment industry and emphasized the need for their work to be recognized officially.
Financially, YouTube’s Partner Program supports over 3 million channels, paying out more than $70 billion to creators over three years. Membership use by creators has also increased by over 50%, showing the positive impact of fan support.
YouTube is committed to safety and quality, focusing on creating a trustworthy environment for viewers and advertisers. This includes making the internet safer for kids and ensuring access to reliable information, reinforcing YouTube’s role in supporting the creator economy.
You can watch YouTube TV outside USA using a reliable VPN such as ExpressVPN. This is the most reliable way to enjoy the platform without worrying about geo-blocks.
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Jane Davies
